Marketing Consultant and Clarity Coach
 

“Dayana [did a series of] storytelling workshops for our organization and I found her services excellent. She came prepared with engaging exercises to help us think through our services and culture, was deeply empathetic, showed a depth of knowledge in DEI, and was skilled in facilitation. I’m so grateful for her work with us and our staff was so appreciative.”

—Jaelynn Scott, Executive Director, Lavender Rights Project

 
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Content Marketing Services

Marketing Strategy

Thoughtful marketing strategies fuel successful companies. By interviewing you about your brand, audience, vision, and mission, I’ll put together a Strategy Playbook complete with:

  • Brand Voice & Messaging Guidelines

  • Customer & Competitive Research

  • Content Pillars & Schedule

Content Development

When it comes to connecting with your audience, messaging (in all its forms) is everything. From inception through to execution, I help you develop content that connects as well as it converts. That includes:

  • Short-form (Social, Web, Blogs of 500 Words or Less)

  • Long-form (White Papers, In-Depth Research, 500+ Word Blogs)

  • Graphic (Social, Blog Assets, Training Aids, Sales Enablement)

  • Proofing/Copyediting

  • Content and/or Campaign Management

Brand Development

From my education in fashion and styling to spending years as a marketer working with new brands and small businesses, my years of visual experience means you’ll get a partner with a keen eye for detail and a passion for uncovering the very best visual representation of your brand. Together, we’ll build an identity both you and your audience will love. You’ll come away with a Brand Identity Kit that includes (but isn’t limited to):

  • Logos

  • Fonts

  • Colours

  • Business Cards

  • Image Treatments

  • Letterheads/Stationary

*Feel free to ask me about content/copy audits, workshop facilitation, presentation design, thought leadership (written/spoken), or anything else you think might be my jam!

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Work With Me

Fractional Marketing Director

As a part-time, contracted Marketing Director, I do the heavy lifting of managing your content (and writers) so you have more time to put towards other areas of your business.

Project-Based or Hourly Contract

We’ll work together to figure out what’s best based on desired outcomes (i.e. does the project end with an agreed-upon set of assets or are you looking for ongoing support?).

Rates start at $125/hour

Marketing Mentorship

We’ll meet on a weekly or bi-weekly basis and work towards your goals. This is mostly consultation-based but I’m open to discussing helping you execute short-form content as well.

Rates start at $300/month

 

 

Clarity Coaching

I help Women, Femmes, and Non-Binary folks get “unstuck” and start living life with purpose and confidence.

As an FCI-Certified Clarity Coach, I combine psychologist-approved and CBT-inspired frameworks with a tangible action plan tailored to your needs to help you go from simply surviving to fully thriving. To learn more about my approach to coaching, check out my website, I See You, SIs.

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