“I loved working with Dayana. Here are 3 reasons why:

1. She learns fast. She takes in big business challenges and turns them into a strategy and content that delivers. I've seen her do that for [NeoLuxe Marketing] and for mutual clients […]”

—Maureen Jann, Co-Founder, NeoLuxe Marketing

Resumé

PDF of Resume depicting a freelance content marketer's skills and experience.

“2. She's crazy creative. If you're looking for an out-of-the-box approach to marketing, Dayana is your gal. She has a strong visual aesthetic that will grab even the most jaded audience's attention and combines words in a way that builds worlds.”

—Maureen Jann, Co-Founder, NeoLuxe Marketing

Favourite Projects

The Burnout Index

The Burnout Index is the result of two previous campaigns I co-ran in 2022 (See: The Burnout Quiz and the Predictive Marketing Career Quiz)

New Brand: Eudaimonia Rising

In collaboration with the founders, I brought this brand identity to life through interviews, artistic research, and branding expertise. The end product was a full set of brand guidelines for the clients to use to launch their business.

Predictive Marketing Career Quiz

The quiz was made for marketers by marketers who understand the various and unique strengths, skills, and superpowers it takes to do our job (and do it well) using the Zodiac signs as inspiration. After receiving over 500 (and still counting to this day!) respondents, we dug into the data to share our findings.

Social Media Content: Express Pros

Working as a marketing consultant, I worked directly with Krystal over the course of 6 months to create content that would drive more engagement across social media.

“3. She gets results. She's not just about making, she's about measuring, too. If it doesn't have a meaningful impact on your business, she'll tell you about it. And, because she's warm and helpful, you'll leave understanding what's possible with a smile on your face.

If you're looking for a marketing partner that feels like a breath of fresh air, hire Dayana!”

—Maureen Jann, Co-Founder, NeoLuxe Marketing

Writing Samples

Sample 1

Erika Heald Marketing Consulting (January 2022)

Thought Leadership

How to Create a Powerful Brand Image with Canva Pro’s Intuitive Platform––Humans use visual cues to come to all sorts of conclusions—so building a personal brand with a memorable aesthetic is a great way to show others what you’re made of before you’ve even uttered (or typed) a word. Read more…

Sample 2

Retail Touchpoints (August 2017)

Company Byline

Community, Connections, Commerce: How Being Social Can Help Grow Your Business––While the challenges of growing a business may not have changed much over time — everyone wants to gain business knowledge, increase their distribution channels, boost brand awareness, and have a support system to help push them further and grow their business — but what has changed is how we go about finding the solution to these problems today. Read more…

Sample 3

Retail Insider (July 2017)

Company Byline

Millennials Changing Canadian Retail Inside Out––By the year 2020, [millennials] are expected to make up 50 percent of the global workforce. But experts estimate that the vast majority of them expect to leave their jobs in the next 4 years. Why? Read more…

Sample 4

Retail Minded (March 2017)

Company Byline

The Gamification Of Retail: How Mobile Apps, Virtual Reality, And Augmented Reality Have Turned Shopping Into A Game––If you’ve noticed an upswing in headlines highlighting [VR and AR], you’re not alone. I’ve noticed it too, and all of these technological trends seem to be pointing toward one simple fact: the act of shopping has become a game. Read more…

Sample 5

KA Magazine (November 2014)

Contributor Byline

Colour Us Excited: Inglot Comes to Toronto––Inglot, Europe’s leading makeup brand, recently opened up in Dundas Square. Last week, we met up with PR Manager Asha Houghton and Store Manager Jason Tomasevic to get the full rundown on what makes Inglot a cut above the rest. Read more…